Sunday, July 24, 2011

Led ushered in the opportunity

Rare earth price all the way, not only raise the energy-saving lamp market price, also let a month ago just winning the Guo Jia efficient lighting products in the promotion of the project ( hereinafter referred to as the" energy-saving lamps promotion project" ) 26 be in a nice hobble home lighting manufacturers.
On July 19th, chairman Wu Changjiang at the NVC OCA lighting and service partners signing Conference on" First Financial Daily" said, because of the rare earth price rises considerably, NVC energy-saving lamps products has increased prices into more than one.

" Because of energy-saving lamp cost rise too fast, has made the CFL promotional project some manufacturers produced retreat meaning, in which there are individual international brand manufacturers." TCL lighting a middle-level expresses, because all major lighting manufacturers in 3 months for energy-saving lamps promotion projects, both at cost price or slightly lower than cost price to grab a single, until the middle of June announced the results of the successful bidder after, energy-saving lamps cost difference. If you continue in accordance with the bid price execution, the enterprises may face huge losses.

" From the successful lighting manufacturers feedback situation, this year's Guo Jia energy-saving lamp to promote the project into a ' hot potato '." The TCL lighting middle.

Be in a dilemma
A reporter from the China Electronics Import and Export Corporation website to the 2011 Guo Jia," the promotion of efficient lighting products project" includes a total of 8 classification of product package, HPS, three color high frequency double end fluorescent lamp and support and general lighting self-ballasted fluorescent lamp 3 products, and the three primary colors of high-frequency double-capped fluorescent lamps and support and general lighting self-ballasted fluorescent lamp winning enterprises amounted to 26.

Among them, the integrity of the Fujian lighting company and the Thorpe letter Jiangxi Industrial Company 5W" U" type energy-saving lamp wins the bid price respectively is 6.60 yuan and 6.39 yuan / only / just.

" The price is now impossible, is definitely a loss." The TCL lighting middle pointed out, Guo Jia bidding products energy-saving lamps will be using three color phosphor, according to this calculation, 5W energy saving lamp cost at least 7 yuan, also do not include logistics, marketing and other expenses.

It is reported, this invite public bidding is Guo Jia energy-saving lamps promotion project carried out since fourth years invite public bidding, according to the Guo Jia development and Reform Commission to develop energy-saving lamps promotion plan, plans in 2011 to promote energy-saving lamps more than 150000000 above. According to" the promotion of efficient lighting products financial subsidies to fund management Interim Measures", the Ministry of Finance for urban and rural residents per user energy-saving lamps according to the winning bid price of 50% subsidies.

The company Philips Lighting and Topstar responsible person expresses to our newspaper reporter, the bid price is 3 month cost price, now energy-saving lamp cost rises quickly, companies are facing great pressure to operate. Topstar relevant responsible person said, the current Guo Jia energy-saving lamps promotion project is still in the process of subcontracting, the manufacturers need to complete the energy-saving lamps to promote quantity has not specific to implement it, so many manufacturers have been through the China Association of lighting and Guo Jia departments in negotiating a solution.

High Technology Industry Research Institute president Zhang Xiaofei investigation in Xiamen lighting manufacturers are aware of, including the Zhejiang sun and Topstar, successful enterprises in the 7 month is devoted to research the matter, whether Guo Jia to relevant departments for the greater amount of subsidies.

LED lighting welcome opportunity
" Energy-saving lamps rise in price, also become the development of LED lighting market opportunity." Honeywell Lonon general manager Deng Chaomin said, the short term, energy-saving lamps prices may rise in price to rise with rare earth, and LED lighting chip prices are falling, so the company intends to borrow the Wal-Mart supermarket comprehensive use of Honeywell Lonon LED lighting product model projects, to accelerate the expansion of domestic business LED lighting market.

Based on the same reasons, Wu Changjiang also said that this year, LED lighting products accounted for the proportion of the total income of NVC will from last year 2% up to 5%, is expected within five years of LED lighting products accounted for the total income proportion will reach 50%. The NVC around 70% products are energy-saving lamps products.

" The ground 5W LED bulb last year the price is 50 yuan, has now dropped to 30 yuan." The ground photoelectric chairman Li Xuliang pointed out, the past domestic LED lighting products has been caused because the price is exorbitant, market size is too small, but now the domestic lighting market has gradually set up a LED lighting popularize storm. ETI ( 002005.SZ ) chairman Wang Donglei at the beginning of this year also had said, when LED products and energy-saving lamps products price is only 1.2 when magnification, LED lighting market will suddenly enlarged.

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