greatest outlets mode resolution

The lamps and laterns illuminate the profession four greatest outlets mode resolution
According to understanding, the lamps and laterns profession mainly follows to use four greatest outlets mode currently:The brand acts for mode and keep camp mode, engineering mode and network marketing mode.The product category of management is different, at the different development stage, the outlet mode that business enterprise adopts doesn't exert a homology as well.

The brand acts for mode:Is still main current
Need not to doubt, even if on today in"the outlet overcomes, the terminal is a king", brand's acting for mode still keep being the most familiar and the most universal outlet mode in lamps and laterns profession.So-called brand agency means, the goods of factory house pass many business agents of layer classes, several after turning a hand sell to an end consumer.The ownership of merchandise still keeps belonging to a factory house, business agent in the middle of acting for business, the representative factory house invites customer, invite order and sign contract, and earning profits excess fare from low buy Gao to sell.

Before the brand acts for mode to appear, the lamps and laterns profession is placed in a kind of appearance that spreads goods management.Factory house and of store are just a kind of simple business relation and there is basically no after-sales service.Because Be tossed about to everywhere toward the factory house enter the goods have high cost and wholesale board of trade possibly and fix minority of a few factory houses into the goods at this time.Turn worse along with development and competition of profession in the meantime, the store that start sieving a high-quality store, try a firmness superior quality in the factory house, promote goods frequency and amount in the entering of store.Hence, start many productions of items, conditionally buy on credit, sell countermarch to change a rate...etc..Thus, wholesale dealer's relationship with factory house in this time is opposite stable, although return just business relation, the cooperation contained the match to definitely continue sex and mutual.

And then, along with the further development of lamps and laterns profession, on the other hand, product category and style of factory house are gradually abundant, almost and exclusively can satisfy the wholesale dealer's need;On the other hand, the business agent also requests district to protect.Hence, the brand of lamps and laterns profession acts for mode to emerge with the tide of the times.The brand agency mode owns united image and certain brand public appeal, store also need not give a lot of care the ground seek a source.The factory house provides to definitely train and start practice management support for the store, but the factory house also has a set of strict system request to the store, like image demonstration, spread goods, settle accounts etc..

After getting into 2000, brand monopoly store mode gradually the rise come.The monopoly store owns good brand image demonstration, the product category is as more as style, the price is also opposite stable, be advantageous to the brand of factory house to create and obtain a terminal sale information in time.These special advantages make the lamps and laterns factory house all strengthened monopoly store construction.However, particularly sell mode comprehension to the real brand because of a lot of factory houses currently not good enough, the product line is weak and lack various reasons, such as professional marketing and service team...etc., the monopoly store mode of lamps and laterns business enterprise still the existence win benefit to have weak ability and cheat an etc. phenomenon, the monopoly store mode seems to be not in the lamps and laterns profession performance the fire is not.