LED lighting market competitive positioning

At present, LED lighting industry has been formed in the United States, Asia, Europe three major regional dominant industry distribution in a situation of tripartite confrontation and competition pattern. In energy saving and emission reduction trend in the circumstances, faced with a huge market opportunity and so crazy lighting market competition, the world 's major suit LED enterprises in research and development efforts, new technology has made breakthrough progress in the LED lighting technology innovation pace is being accelerated ceaselessly. Identify and consolidation in the lighting market competitive positioning. ! K8 N5 m #? 7 I : Q2 O9}
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International Nichia chemical synthesis, Toyota, OSRAM, Philips, career, five giants monopoly of the high-end product market, the five big enterprises in product and market characteristics, are formed in the LED complete industrial chain. They use the new products and new technology in the field of innovation advantage, mainly engaged in products with high added value production.
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* A, I: S! G $ C: F { Q4 M1 F domestic market situation!
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Emerging markets of Russia in Gao Da 166.8%, South America market, an increase of about 121%, the Middle East market rate has reached 43%, the African growth is relatively slow with only 14%. In the emerging market, only the ASEAN market exit does not rise to fall instead, than the same period last year dropped 8.6%. 9 V2 ' E0 ' n 9 I - P . B ]
5 ` a 'P H # # Z $ N. ` the lighting industry problems, mainly in the long-term development of the strategic consciousness is not strong, quick action is outstanding, product quality and the lack of effective control, to export the low-end market, market competition ability is weaker, these both support and regulatory focus, also be industrial structure optimization the upgrade of the difficulty and focus. The first half of the year, by the international economic recovery favorable factors, Zhongshan lighting products export growth year-on-year, but the export process, product quality and the lack of effective control, to export the low-end market, market competition ability is weak wait for a problem to still more outstanding. 5 J. {"? 3 F Y9 B0 H P ( H3 #
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In the lighting industry the existing problems at present, Zhongshan inspection and Quarantine Bureau since the second half of 2009, the increase of production enterprises of assistance, with the promotion of new classification management, planned, targeted the dispatch of business backbone to help enterprises find the problem and an antidote against the disease, encourage enterprises to take the quality, brand. Since 2008, by the United States, the European high-end market encounters the subprime crisis and the credit crisis of Greece, many Zhongshan electric light source and lighting enterprises to develop in low-end products in the Middle East, South America, ASEAN, for the pursuit of profit blindly to meet customers low-cost requirements, reduce export lamps in the overall quality. Among them, energy-saving lamps, outdoor lights, LED lights of the more prominent. 3 V9 L1 U5 Z X7 L; _ )
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+ X $a $ o% U6 l traditional lighting giant introduced new LED light source, accelerate the formation of a new business model. Governments actively develop environmental regulations prohibit the use of incandescent lamps. In addition, it is worth mentioning is that the Chinese industry of Taiwan area LED rise rapidly in recent years and its chip yield and encapsulation yield occupies world first place. Data shows, our country Taiwan product market share in the world 60% above, but its products can not enter the first echelon.
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As a result of the global lighting electricity topped the annual total electricity consumption 20%, with up to 90% of the electric energy is converted into heat energy consumption, is not cost-effective, in environmental protection, energy saving considerations, LED lighting has quickly become a popular technology and industry. At the same time, governments actively develop environmental protection laws and regulations, in the market and regulations double interest stimulation, global LED industry showed rapid growth trend.
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- I6 K, m T2 \ : ( ~ hLED lighting produced efficiency obviously. Australia in 2007 in the world's first introduced to prohibit the use of incandescent lamp regulations, the EU also in 2009 March through the incandescent lamp and regulations. Therefore, the two major international traditional lighting company Philips and OSRAM in recent years has accelerated in the field of LED lighting layout. They entered the LED to promote the rapid development of the lighting market, but also to speed up the LED technical progress pace. 4 V I, T9 I # @) (` J3 w
+ ~ % W / g; N + Y4 ~ LED lighting advantage it is self-evident. LED LED lamp with high efficiency, long life, its luminous efficiency can reach 2.5 times of fluorescent lamp and incandescent lamp 13 times. Incandescent lamp luminous efficiency is very low, only 5% of the electrical energy into light, 95% of the electrical energy into heat waste. As the LED industry lighting in the area of rapid development, the traditional lighting giant hope through the introduction of the new light source design and lighting products more innovative. Therefore, LED lighting and lighting the traditional two areas is gradually become, accelerate the formation of a new lighting business model, which is very beneficial to the rapid popularization and use of LED lighting.