LED dawn the blackness of the front

The LED profession faces "dawn the blackness of the front"
On August 2, being apart from the great luck will soon open a moment, Shenzhen City outward declares whole cities 46 city lightings promote engineering already all complete work combine bright light, particularly gulf athletics center in Shenzhen, is the biggest light engineering in whole citieses, then, the citizen will enjoy flourishing"sense of vision royal feast".According to know, lighting environment in Shenzhen city promotes engineering, the lamp of above 90% adopted to economize on energy led of the environmental protection light source.Lend a great luck chance, LED illuminates of the environmental protection principle goes deep into public, however for LED production business enterprise to say, the whole profession is suffering "dawn before of dark", the business enterprise competition turns worse day by day, price war keep on continuously, the whole profession faces to emphasize to lately shuffle cards.Treasure Anne is LED industry key figure, as to it's developed present condition to carry on a survey.

The price arouses to fight profession sale to face a predicament
"Same of a style of product, two year agos can also sell to 200 diverse prices, can be gone with 50 diverse price sellings just now.Almost suffer a deficit is selling, is for supporting very old customer."Summer Sir helpless introduction.The summer Sir illuminates a business enterprise to do sale at the stone cliff one and has already done three years.This business enterprise mainly produces various LED to illuminate a product, the product category involves view lighting, street lamp to illuminate and the domestic expenses illuminates etc..With lend several years of sale experience, the summer Sir sees the foreground that LED illuminate a market future development."Again lead several years, economy energy environmental protection of LED illuminate the product will overaly social of each corner, become the important product that influences people's daily life.The traditional floodlight will finally withdraw history satge such as incandescent lamp etc.."

Although the foreground is optimistic about, summer Sir now but face sale predicament."The sale pressure in nowadays is more and more big, this year's sale accomplishment still cannot compares with the result in last year, mainly is a profession to compete too vigorous, everyone greatly fights a price war, the price of article continuously depresses.Going together is suddenly many a lot of, sell nature difficult do".

The summer Sir wased on business bead sea last week, be for the sake of can with old customer face to face communication, the maintenance relates to so much.In the Sir's eyes in summer in, have some the price of going together the selling to almost come as a big surprise to person, the product of the same kind type, unexpectedly sell to 10 diverse prices."Really don't know how the product that its company produces promises quality".

And summer the company of Sir's place , in the LED industry of Shenzhen, belong to the scale bigger business enterprise and own own patented product, the biggest advantage of company is a product quality, this also resulted in the price of product hard emergence's significantly descending, don't have price advantage as well.

BE more opposite than LED archduke department but speech, the existence environment of small company equally not lead.Li Xiang flies on the west country inside one industrial area to conduct a workshop type small factory and mainly produce LED carry light on LED's back hold.Li Xiang flies 2 husband and wife's 1 to be responsible for outward the sale deliver cargo, one is responsible for network contact customer.The product technique of their company the content isn't high and invited more than ten employees to do some in brief process.Last year, the market condition of the market was better, the every month will have about 1,000,000 of sell quantity, almost is fifty-fifty of profits, this made Li Xiang fly the excitement of feeling the dry business enterprise.However since the beginning of the year, the product sells quantity to be like situation Waterloo and appear significant fall, a lot of customers reduced a purchase to measure.For the sake of attraction customer, each one carries on the back to only hold, as long as you have the profits of dime money, Li Xiang flies and then will sell out."The product appears to put off, will take up a great deal of funds, to follow-up development disadvantageous."

At present, both the husband and wife, run strength for business in the outside larger, want to visit to be before every weeks of old customer."Before visiting each time, will take some valuable gifts, even if so, sometimes also difficult get hold of a list.Mainly is that the competition is too vigorous, price a but again, again but three of is depressed.BE lower than cost price, can't do."

The competition that has no preface seriously influenced the market order of profession.LED association in Shenzhen releases of first half year research paper point out, LED industry downstream applied the realm belong to investment scale small, get into the threshold low link, continuously draw on the funds of everyone's noodles into, plus LED to belong to newly arisen profession, the renewal speed of technique and product is very quick, technical specification and the quality standard system of the related product are still not perfect and cause from here one large numbers of workshop types of the mountain Zhai factory emerge with the tide of the times.These business enterprise technique storage shortage, produce the equipments is simple and crude, the product quality is inferior, the only competition weapon is a very and cheap price.A lot of mountain Zhais the product selling price of the business enterprise is lower than the original material purchasing cost of regular factory house and seriously pound at the product of normal business enterprise and injured LED because the product function is lowly in the meantime the whole reputation of the profession, make the consumer's trust to the LED product degree weakened.

Folks repeat investment industry competition to turn worse
The LED industry is one of newly arisen industries in the investor eyes, the future development foreground is vast.Several years ago, the medium gave full report way to the development of LED industry and drew on more and more investment personages to get into a this trip industry.But treasure Anne is the industrial big area of Shenzhen, LED industry gradually development and perfect, in the national market, occupy important place, only a district market, competition Be tended to become too intense.

Learn of ° from LED profession association in Shenzhen, after several years of development, Shenzhen has already formed more complete LED the chain is up the medium downstream industry.LED business enterprise amount in Shenzhen attained last year 1150, the production value attained 40,500,000,000 dollars, the employee was about 35 myriad peoples.But first half year of this year, according to statistic from the first step, LED business enterprise in Shenzhen already more than more than 1300 houses, production value already more than 30,000,000,000 dollars.Half year several time the Shenzhen LED business enterprise amount increased more than 100 houses.

Seeing from district, LED industry in Shenzhen all has been already distributed in the south mountain, Long Gang , ping mountain, bright etc. area, however the treasure Anne's business enterprise amount is the most, in the blessing always, west country, stone cliff, Long Hua, view Lan etc. the street concentration distribute.

"The LED of Shenzhen industry much regards private enterprise as principle, and Dongguan capital from Taiwan, Hui state the United States the property business enterprise is different, business enterprise in Shenzhen is mostly engaged in the medium downstream of industry and compete more vigorous, the core technique lacks."Zhao Fei of LED profession association information department in Shenzhen minister introduction.

According to understanding, own LED with bigger scale of core technique in the treasure Anne's part business enterprise development power the head is fast fierce, for example just became available in the market soon of continent clear science and technology.Zhao Fei's introduction:First half year of, the LED industrial total production value in Shenzhen together compares to increase 35%, scale the head that reside a whole country, among them, super framework business enterprise of 100000000 dollars of the continent clear science and technology, crystal pedestal optoelectronics and Rui plentiful optoelectronics etc. scale increase soon and together and compare all more than 40%.

BE exactly thus rapid development power head, a lot of LED business enterprises battle out to become available in the market, extension production.According to know, since the thunder Man optoelectronics in last year became available in the market, up to currently, have already had the continent clear science and technology, the Rui plentiful optoelectronics, the electronics of Ao Tuo and Hong benefit optoelectronics, allied set up optoelectronics five business enterprises rush pass success.In addition gather to fly optoelectronics, ten thousand a batch of business enterpriseses, such as smooth science and technology and luxuriant large power...etc. to also get into to become available in the market to sprint a stage.Be optimistic about the development of this trip industry in addition, a lot of business enterprises with strong real strenght set up in succession.For example second Di, the Great Wall science and technology, good Kang, create Wei, and TCL...etc. to become available in the market large manufacturing business enterprise in succession the investment get involved LED industry and turn worse the competition of profession.

"LED industry already drive hot stir-fry several years, the business enterprise amount has already turned over several times as well, this produces without the preface competition, the whole profession still needs further excellent turn, eliminate one big parts of business enterprises, finally contain 34100 scales on the market at the reservation, then norm the whole development of industry", Tai Ma science and technology president Lin Wen Qi analyze.