redoubtable enemy

China kills into an African market for cellular phone, cellular phone factory in Shenzhen meets redoubtable enemy
In Shenzhen small cellular phone brand with lend sex price than the advantage, ever triumphant in the African cellular phone on the market, however, they finally met a redoubtable enemy.Recently, cellular phone tycoon China in order to declare, will at Ideos that Nigeria sells USD 100 intelligence cellular phone, and cost USD 1,000,000 to carry on advertising an activity, hope to lend this distinctly the consumption terminal of military advance Africa market.On the steppe, desert in Africa, be the medium essay card cellular phone factory house of Shenzhen to run into global biggest telecommunication equipments production board of trade how does 1 fight?

In order to pretty enter African Continent, China in not a few industry insiders eyes not strange, after all, the local cellular phone market opposite saturation, each big brand is all hard to continue to expand large-scale or promote a quota, be placed in this to eliminate that long appearance, force China for in the interests outwardly extend, not particularly mature, stay the market of having the blank, by all means will become the point of battling out of everyone.

Actually, domestic medium the small cellular phone brand is in the oversea market already"**" grow a period of time very much.According to the market think factory iSuppli statistics, 2010 the small cellular phone brand whole amount of shipment reach to 175,000,000 in the middle of the year, be only digested by the local market to have 25,000,000, leave of 150,000,000 almost all exits to Africa, South America and south second etc. ground.However, these in the essay card is in the region effort done, but may become China for of marry clothes.

War national policies in Shenzhen consults chief analyst think, about two in the last yearses, win the process that the essay card completed education market, "local consumer's eyes inside, the Chinese cellular phone means the function is strong, the price is cheap.This is equal to for China for, in cheerful etc. big brand got in to do cushion.Though China is a terminal to come more late, but it has brand advantage".

According to know, the biggest problem in the medium small factory house is to lack brand, much in order to stick card production, in the middle don't lack Gao Fang, mountain Zhai's product as well.Point out:"Although taking delivery of goods quantity is considerable, however never 1 can independently form scale.Big brand of pre-eminent get into, form new strength very easily.And the real strenght for taking China as, be good enough to release some sex prices compare higher, the product quality better product, quickly put off to win the market of essay card."

However, the cellular phone profession analyst, Wang Bin, of Shenzhen thinks, only with China is, medium interest etc. all very difficult rightness in the essay card form actual of threat.Although big brand during the period of corresponding a market, will take out 12 styles of products that has to kill to harm dint very much to expand a market, however, again the good product also need a propping up of outlet, "for long time, local dealer and those in the small cellular phone brand has already built up a stable relation, the whichever big brand is all hard to control these outlets in the short run, the African market is extremely complicated in the meantime, the net orders an overlay confusion, big brand how permeate is also one great problem among them, on the contrary didn't win an essay card vivid, the adaptability is strong".

In fact, China is at Nigeria of on the market, have already reached sale agreement with cellular phone wholesale dealer Telecgsm of the region.In addition to this, China for still acquired a medium essay card hard acquire of the outlet resources-operator.In order to mean, China acquired Emirates recently telecommunication Lagos branch 50,000 Gaga the intelligence cellular phone cellular phone order.Gaga is a style of intelligence cellular phone that is been similar to to Ideos.Moreover, South African cellular phone operator MTN the also planning is similar to Ideos of amount for the order toward China to be Nigeria selling.