Monday, September 19, 2011

LED to illuminate terminal

The IC manufacturer throws body LED to illuminate terminal:The prospect is "bright" and challenge continuously
Although LED illuminates a market to combine to rather hope for these several years of optimism, according to as to it's future huge expectation, is still to let numerous manufacturers to continuously "forsake darkness for light", arrive at this"bright" market.Interesting BE, the dollar spare part manufacturer also got into now, and not is get into a LED spare part market, but get into a LED lamp market, this kind of changes profession very thoroughly.

LED lighting market is 1 makes all semi-conductor manufacturers Chan Xian of huge market, although public market didn't°yet real take-off, optimism also rather hope for market these several years, according to as to it's future huge expectation, is still to let numerous manufacturers to continuously "forsake darkness for light", arrive at this"bright" market.

Interesting BE, the dollar spare part manufacturer also got into now, and not is get into a LED spare part market, but get into LED to illuminate a terminal market, this kind of changes profession very thoroughly.As the essential manufacturer whom the local semi-conductor leads to press protection spare part, Shanghai light the Yu Rui Xin micro-electronics the limited company declare into LED to illuminate a lamp market recently.General manager Liu of the company sets up toward thinking, their company does driving of LED chip and steady press a MOS tube, have already had a backlog in the semi-conductor spare part and the technique, a customer tests their recently LED the power product after, discover each technique index sign and foreign big factory basic consistent, thus have confidence to their products.This makes them decide not only the list do LED to drive chip and the power mold piece and also need to get into LED to illuminate a lamp market."Only do a chip product the profits is too low, can get into the whole machine market then can acquire more profitses."This is the viewpoint that Liu sets up a dynasty.

In consideration of lamp product and originally the cent of the company main camp sign component and chip product to still have tremendous differentiation, this transformation has a tremendous challenge.This Liu's setting up doesn't deny as well toward the general manager:"We at illuminate a lamp market really is a layman, for example a sample of this design, incredibly have never beaten to spread hot bore on the glass of lamp, our customers know on seeing we not is do a lamp, and I even a lot of basic optical technical terms also not understand." He confesses very much of meant that he is just a raw recruit.But he also thinks, the LED lighting is a semi-conductor lighting and still have essence with traditional lighting different, the semi-conductor technique is therein the technique of core, while this is the special features of their company, and a lot of LEDs drive now the manufacturer also actively gets into mold piece or the whole machine market, while this market still has no situation that the tycoon monopolizes to appear now, not high to the barracks of numerous markets new entrant, believe to also have more new players to get into this market.

In fact, Shanghai only TVS of the Yu Rui Xin micro-electronics|ESD protection spare part result not bad, have already beaten into China currently for and with the cellular phone supply chain of cheerful property, month's taking delivery of goods quantity has already attained 25 KKs.Together the Na is steady to press a tube have already beaten into Long Qi's science and technology and Long Yu as well the supply chain of the cellular phone customers, such as century and star Ma...etc., the month takes delivery of goods quantity to reach to 10 KKs.Its low-pressure MOSFET has already beaten into a Rui virtuous electronics in Shenzhen as well and light Yu the power etc. the lithium battery protect the plank customer's supply chain, the month takes delivery of goods quantity already 15 KKs.The semi-conductor defends a thunder spare part also already beat into win the supply chain of communication equipments customers, such as cheerful communication and Zhuo wing science and technology...etc., the month takes delivery of goods quantity also already 3.5 KKs.

Liu sets up toward meaning:"We of so can obtain a such accomplishment, mainly Be received benefit to our product of four greatly and more advantage:1)the function, parameter is excellent, can match in excellence with foreign same kind product;2)deliver goods a period short, deliver goods in time;3)the price is just right;4)the development ability is outstanding, can develop a function demanding product of special and contented customer according to the customer's need." The introduction way of Liu Jian Chao, the Rui Xin is steady to press a tube of the product can carry out the big power product small to pack and pack such as the SOD323, the power can attain a 500 mws, but normal regulations product only is 200 mws.The Rui Xin can also develop and produce a particular product according to customer parameter request, already according to MTK request to develop combine the gave birth to MM3 Z5 V1-5, the SEZ52 C5 V1-3, and have already passed MTK test attestation.

In addition, the fad of intelligence cellular phone is also a benefit good news to their company, because the intelligence cellular phone has to be used a TVS spare part, but the general function cellular phone is basic to use.Will are all quite good with foregrounds now, why have to also have a so big"turn"?

Liu sets up dynasty analysis, several years ago, the growth range of Rui Xin micro-electronics company was bigger, because got into some supply systems of big factories, but shipment's measuring hereafter a certain amount is hard to quickly rise, because the past is the position that replaces other manufacturers, then maintain this position now."So have to get into a new market for extending income."He easily means.Certainly, "doing chip profits is too low" said by his front may be more important reason that he wants to"forsake darkness for light"?But, is the foreground really that the one is bright?LED the lamp current profit margin how high?

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