Will stir the LED division?
" We will be built in China ' end-to-end ' business ability and operation mode."
See Chinese LED market development prospect in the future, not only the philips. According to the China Illuminating Engineering Society of the data, at present our country has more than 4000 LED enterprise. Of which 3000 enterprises for the assembly and application, 800-1000 company engaged in packaging, and the upstream chip manufacturing have approximately 100.
As in the Chinese market first Philips Lighting manufacturers in China, the advantages to develop LED industry appears to be equally obvious.
In fact, the current chip market almost by Philips, Nichia chemical, career, several of the world's largest giant monopoly. And in the LED industry, upstream of the wafer and chip manufacturers to make the whole industry chain of 70% profit. Chinese enterprises are more focused on the middle reaches of the LED package is only earn about 20% of the profit. In addition, in the industrial chain of the most low-end simple terminal illumination application production and processing enterprises is only 10% of the profits.
However, according to the engineering LED Industry Institute of statistics, even less competitive LED chip, 1-7 this year the price is average price of 25% month.
The "intense competition not only in the LED industry, we understand the traditional lighting industry, China also has about 5000 companies." Tommy Leong response, Philips is not involved in this price competition," we provide is not a single product, but according to the customer needs to provide unique lighting effects and solutions."
Philips Lighting of professional lighting, vice president and general manager Chandra Vaidyanathan, Philips LED application market fractionize home furnishing lighting, office lighting, commercial lighting, road lighting and landscape lighting. " For professional LED lamp, not like a traditional light bulb as the scale of mass production, is more customization."
Chandra Vaidyanathan says, this also is Chinese for" Philips will build home market" reason. " We will be built in China ' end-to-end ' business ability and operating mode, range from market research, product positioning, R & D, design, procurement, production to marketing the whole value chain, and further to meet local customer needs."
It is understood, Philips LED products are divided into six grades, from the first level to the third level is the main chip package and module, is a former Philips own production, from level third to level sixth is outsourcing. " But now we in order to better meet customer demand, to achieve ' end-to-end ' business ability, we put back several steps are also incorporated in their production."
This fact is also considered a strategy to reduce cost of philips. It is understood, LED lamps cost depends on the chip, electronic devices, optical components and mechanical parts of the manufacturing cost and cost. In many global manufacturers, only Philips a execute vertical integration strategy, with all aspects of the production capacity of LED lamps.
" From a global perspective, from manufacturers to invest, LED is becoming more and more cheap. But what we execute vertical integration strategy, can reduce the maximum degree of cost." Chandra Vaidyanathan interpretation.
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