LED detection

In the LED industry boom of the rapid decline in the background, the development of related businesses prospects facing variables. The main LED testing equipment of Hangzhou remote photoelectric, with 50% market share," passive" high-profile marketing mode. However, in the background of industry crisis situation, company IPO solicits throws the project risk is shown further production capacity to digest.
At the end of last year, the distance the gem IPO before, as the 2011 LED enterprise" listing tide" temporarily ending. Out of the ordinary is distant, photoelectric main LED photoelectric detection device, belonging to the LED industry chain segments of a segmented, at present no comparable companies listed in the plate. Money newspaper shows, the company in 2008, 2009, 2010 and 2011 1 to September net profit is 11650000 yuan respectively, 25000000 yuan, 54430000 yuan and 55700000 yuan, showing explosive growth.
Trigger is concerned, the distance a prospectus rendering of the" hegemony" status. According to the disclosure, the current domestic specializing in LED lighting and optoelectronic detection equipment R & D and production manufacturers do not exceed 15. According to the national semiconductor lighting industry alliance project and issued instructions, 2008, 2009, and 2010 LED illumination photoelectric detection equipment industry market ranking, distance photoelectric rank domestic manufacturers first; wherein, in 2010 the total production value of domestic manufacturers, the company has a market share of about 50%.
The company marketing mode of personal independence of conduct. The main means for, in the professional magazines and web site advertising and attend trade shows and seminars, and most of the company products are through customer calls Advisory order or invited bidding went on sale. The" passive" marketing model, seems to be against the company's brand influence.
But insiders told reporters that the distant place LED, photoelectric detection equipment market scale is very small, but the company is also the national semiconductor lighting industry alliance project and the executive director of the unit, with the latter issued a" note" to prove their competitive position is not convincing," the company strongly the rendering industry status, quite Wangpo saying that".
LED photoelectric detection device can be divided into laboratory testing equipment and on-line testing equipment two, the distance was the main laboratory of photoelectric detection equipment. Prospectus disclosure, LED testing equipment industry rise in 2007, thereafter, domestic LED laboratory testing equipment the total annual sales of more than 40% average annual growth rate. Data shows, 2009, the domestic LED laboratory test equipment sales amounted to only 100000000 yuan; in 2011 2010 for about $200000000; less than 400000000 yuan, and LED manufacturing enterprise market size cannot be mentioned in the same breath. In addition, although the product is priced higher, but the international well-known manufacturers in the domestic high-end market still occupied the dominant position, the distance is not sleep without any anxiety photoelectric.
More worrying is, since 2011, due to the demand for compressed, excess capacity and other reasons, the LED industry is obvious in the downlink channel. According to the relevant research organization analysis, global LED industry is left for stock of the challenge, the problem of excess production capacity is expected to continue until the middle of 2013. Industry fluctuations will undoubtedly amplified remote photoelectric IPO solicits throws the project risk. The company raised for the project is mainly used for an annual output of 1500 sets of LED photoelectric detection equipment expansion project, a total investment of 116000000 yuan. According to the control, the expansion project of the new capacity will be the company's existing production capacity of about 1.5 times, if the LED industry is not a quick recovery, production capacity to digest contradiction to highlight.
With the expansion of production capacity related to another project raised is the sales and service network construction. Remote photoelectric plans to adopt" more active" sales service, in the domestic set up 9 regional centers, while strengthening the operational headquarters office radiation ability and service ability, means the company marketing mode from " passive" to "active " change, but the effect of the adjustment of the existence of uncertainty. The company also says frankly, because of poor marketing, sales force could not follow the social development needs to the project raised a new capacity can not be digested risk